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our story
about j lounge
THE NEW STANDARD FOR PREMIUM EVENT EXPERIENCE
Events are in our DNA. Simply put, they are what we do. With decades of experience in the event industry spanning multiple genres (corporate, private, film, industrial and more), we will make sure that your event gets all of the attention it so rightly deserves.
From booking to completion, our goal is to create a luxurious experience that will be talked about long after your event ends. At J Lounge, we do more than parties, we create event experiences.
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Who we are
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Adam Kruger - President I CEO and Founder
Adam has personally overseen more than 4,000 events since he was 17 years old. He started DJing and emceeing private events in Montréal, Québec and has performed at live events across the US and Canada. After graduating with a Bachelor of Commerce degree with a major in Marketing, Adam moved to Los Angeles to follow his passion for live and on-camera entertainment.
He hosted and produced over 150 segments across 50 episodes of the lifestyle show This Is LA on CBS, performed stand-up comedy on numerous stages in LA, the US and Canada, and emceed, DJ’d and hosted hundreds of live events across the US as well. In 2012, Adam started an event company – In the House Entertainment - and managed and produced over 900 events. Adam has emceed/DJ’d for numerous A-list celebrities and film studios – Jennifer Lopez, Brad Garrett, Dr. Dre, Fox, WB and Paramount - to name a few, and his events have varied from a few hundred people to several thousand people. After moving back to Canada in early 2021 with his family, Adam handled all aspects of production for Taste This! and a medical advisory series - both series of branded content videos for PlantX, airing on the company's YouTube channel and across social media platforms. Event production is in his blood and is his passion, and this unique space offering high-end events for his customers is the next logical step to make his dream of taking things to the next level of event production come true.
Nadia Sofia Segato - Vice President I Business Development - Marketing
Nadia Sofia Segato has over 20 years of expertise in business development, marketing, communications, sales, superior customer service and governmental affairs. She is an expert in the health/wellness, personal care/beauty, and fashion industries, and has developed impeccable interpersonal communication skills throughout her career. She also specializes in strategic business alliances and partnerships, as she has a keen ability to connect and cross promote various organizations. Over the years, she oversaw the development and execution of partnerships and sponsorships of over 40 major events, including Fashion Preview, Bulles & Tapis Rouge, Polo4Heart, Casino Royal, Murale Festival, Festival Musique de Chambre de Montréal, C2MTL. She succeeded in elevating brand awareness, enhanced recognition, and created new guest recruitment and retention for many companies. She created successful brand partnerships across Canada and the USA between Aveda and Cirque du Soleil, Lululemon, MUHC, CHUM - to name a few. She is a special events expert, utilizing various media formats (including web, television, radio, and print).
In August of 2021, she founded her company, SagePlanet Inc., to offer business development, sales, marketing and communications services.
Having worked for prestigious brands, such as Estée Lauder, MAC and AVEDA where she held different key positions, and as a political attachée for Quebec’s National Assembly, Nadia brings her unique professional experience to J Lounge.
Our Core Values
At J Lounge, we believe in providing a luxury experience for our clients and vendors, but most of all, we believe in kindness, sustainability, inclusivity and JOY! Whether you are renting our space for your special event, or working with us to provide top-quality services for our guests, we greet everyone and anyone that comes through our doors the same way: with kindness, respect, professionalism, and of course, a smile!